Senior Product Specialist

As the Product Manager for Loyalty, you will play a crucial role in developing and executing the product strategy and roadmap to delight our customers and establish loyalty across our ecosystem. This role demands a product leader who can blend strategic thinking, strong execution, and effective partner engagement to deliver innovative, seamless, and scalable solutions that elevate the way we do customer engagement.

You must possess deep experience in understanding, sizing and translating customer needs and pain points into data-powered, customer-centric value propositions that drive acquisition, activation, usage, retention and revenue while establishing brand love and loyalty. You will collaborate with both internal and external stakeholders and collaborators to drive value for consumers and business partners, ensuring our loyalty use cases become key lifetime value and revenue drivers.

In this role, you will primarily set and own the vision, execution and management of Loyalty Products:

Product Strategy and Management

• Formulate, garner support for, and implement a comprehensive vision and strategy for Loyalty products that align with overall business objectives and the broader consumer product vision and overall ecosystem value proposition to other segments.
• Identify and prioritize opportunities to maximize customer acquisition, engagement, retention, and monetization lifecycle and establish key performance indicators (KPIs) and track progress against targets.
• Collaborate with engineering, design, commercial, marketing and operations teams to develop and implement Loyalty product features and initiatives that elevate customer delight and drive commercial outcomes.
• Conduct A/B testing and other experiments to optimize product performance and improve loyalty.

• Define, document and secure concurrence to product requirements, user stories, and product prioritization.

Product data analysis and insighting

• Analyze customer behavior, transaction data, market insights, and other relevant metrics to identify trends and patterns, develop and maintain data models to predict and influence customer loyalty.
  
  
• Utilize data visualization tools to communicate insights and recommendations to stakeholders.
  
  
• Develop and implement product strategies based on product analytics and user insights to drive organic customer acquisition, usage, retention, referral and revenue 
  
  
• Drive funnel analysis of Loyalty products to ensure continuous improvement of product value proposition and experience.

Customer Segmentation and Personalization

• Leverage data and AI to develop and implement customer segmentation strategies to create new segmentation, tailor customer experiences, value proposition and communication to specific segments
• Leverage data and AI to launch gamification and personalization capabilities for internal use and for external monetization

REQUIRED QUALIFICATIONS

• Bachelor's degree in Business Management, Marketing Management, Computer Science/Engineering, or a related field.
• 6+ years of experience in product management, preferably with a focus on customer engagement, AI-driven solutions
• Proven track record of successfully launching and iterating on customer engagement, retention and monetization product offerings for financial services products.
• Strong understanding of customer behavior, data analysis, and market research methodologies.
• Ability to prioritize tasks, work independently, and meet deadlines in a fast-paced environment.
• Passion for building products that create value for both customers and the business.
• Strategic and logical thinker, with effective planning, analytical and problem-solving abilities.