Senior Brand Equity Associate (Credit Card)

ABOUT US

Maya is the all-in-one money platform that is bringing Filipinos bolder ways to master their money. 

It is powered by a unique integrated financial services ecosystem that addresses the ever-evolving needs of today’s generation of money makers through cutting edge technology. 

We lead millions of Filipinos — consumers, businesses, communities, and government agencies alike — into a version of the current digital economy that’s more inclusive, transparent, and empowering than ever. 

We are powered by the country's only end-to-end digital payments company Maya Philippines, Inc. and Maya Bank, Inc. for digital banking services. 

Maya Bank, Inc. and Maya Philippines, Inc. are regulated by the Bangko Sentral ng Pilipinas. www.bsp.gov.ph

OUR VISION

Be the #1 financial services ecosystem in the Philippines through leading-edge technology.

CORE PROFILE: 

Champion marketing campaigns across a diverse range of banking products, including credit cards, loads, savings etc, This role involves strategic planning, execution, cross-functional collaboration and performance analysis to optimize customer acquisition and retention.  The role will also be managingcreative and production agencies, internal or external, including relationship management with endorsers and/or influencers.

NATURE OF WORK:

• Ensure that all marketing campaigns align with the company’s brand guidelines.
• Oversee end-to-end management of marketing campaigns across various channels, including social media, paid media (both digital and traditional), and owned assets.
• Collaborate with internal stakeholders, external partners, and vendors to plan and execute successful marketing campaigns.
• Monitor and report on the performance of campaigns.
• Manage creative and production agencies to ensure timely and effective delivery of marketing materials, including contract and payment processing

DISPLAYED SKILL MASTERY:

• Brand management and development
• Project management
• Relationship management
• Marketing campaign management and execution
• Product and brand positioning methods
• Budgeting

EXPECTED RESULTS:

• Increase brand guideline adherence through regular monitoring and reporting
• Develop and implement successful brand awareness campaigns that increase brand awareness.
• Collaborate successfully with internal stakeholders, external partners, and vendors to plan and execute successful marketing campaigns
• Monitor and report on campaign performance and brand awareness metrics, providing insights and recommendations for improvement
• Continuously evaluate and improve branding strategies and initiatives to drive growth and success

REQUIRED QUALIFICATIONS:

• Bachelor's degree in marketing, communications or a related field
• At least two (2) years experience in brand equity and campaign management, preferably within a creative agency or a similar fast-paced environment
• Strong understanding of the fintech and/or credit card industry, market trends, competitive activity and marketing best practices
• Knowledge in marketing principles, target audience behavior
• Knowledge in marketing regulations and compliance
• Exceptional negotiation, creative thinking and problem-solving skills, with the ability to manage multiple projects simultaneously and meet tight deadlines

OUR MANTRA

Our defiance isn’t without reason. The questions we dare to ask aren’t without cause. We challenge the way things are to transform into something better – as humans, employees, collaborators, and enablers.

To be part of Team Maya is to be Bolder for Better.