Head of Business Management - Wallet

The Head of Customer Acquisition is crucial to driving new user acquisition, managing a seamless customer onboarding journey, and optimizing the quality and cost-efficiency of acquisitions across various channels. The ideal candidate will excel in data-driven decision-making, managing blended Customer Acquisition Costs (CAC), and driving performance across traditional and digital channels. The incumbent will work closely with cross-functional teams, including Bank teams, Sales, Brand Marketing Management, Consumer Segment Marketing, Product Management, Business Development & Business Management, Data Science Engineering, Technology, Finance and Business Analytics to identify the opportunities to improve customer journeys and grow more users.

Responsibilities: 

• Customer Onboarding & Experience: Design and oversee a seamless onboarding journey with the product team, ensuring a user-friendly, optimized experience that reduces drop-offs and improves conversion.
• Monthly Acquisition Delivery: Develop and execute strategies to meet and exceed monthly acquisition targets while managing overall quality of customer base. Work with different stakeholders including bank team to collaborate on different initiatives and
• Channel Development & Management: Build and expand acquisition channels including traditional sales, partnerships, member-get-member referrals, and other strategic partnerships to drive sustainable growth.
• Customer Quality Optimization: Monitor and manage customer quality metrics to ensure high lifetime value, targeting acquisition of high-quality users across all channels.
• CAC & Efficiency Optimization: Manage blended CAC and individual CAC across channels, constantly optimizing for cost-effectiveness and efficiency.
• Paid Media Management: Oversee and optimize paid media strategy across digital platforms, with a focus on maximizing efficiency, ROI, and scalability.
• Data-Driven Improvement: Implementation of analytics tools across the customer onboarding journey and leverage customer analytics to understand the customer journey, refine acquisition strategies, and continuously improve onboarding flows to minimize drop-offs.

Qualifications:

• Bachelor's degree in Marketing, Brand, Growth, Business Administration, or related fields.
• 7+ years in customer acquisition, digital marketing, or growth roles, ideally within fintech, banking, e-commerce, or tech industries.
• Proven track record in managing diverse acquisition channels, including referral programs, partnerships, and digital paid media.
• Proven experience in developing and executing successful integrated marketing initiatives and campaigns that drive customer acquisition, engagement, and retention.
• Understanding of fintech industry trends, products, and regulations.
• Excellent communication, collaboration, stakeholder management, and project management skills, with the ability to manage multiple initiatives simultaneously.
• Proven ability to work in a fast-paced, high-growth environment, with a sense of urgency and ability to deliver under tight deadlines.
• Passion for innovation and creativity, with a focus on pushing boundaries and creating world-class marketing strategies that drive business results.