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Head of Product - Merchant Onboarding & Experience

Enterprise Products

Our Mission

Our goal is for everyone to make bolder choices with their finances.

To get there, we're creating an all-in-one ecosystem of financial services for today's generation of goal-getters. That feat takes extraordinary people-those with the guts to challenge the way things are and transform them into something better.

To be part of Team Maya is to be Bolder for Better.
Description: 

About the Role

 

We are seeking a Head of Product for Merchant Onboarding & Experience to lead the end-to-end enterprise merchant lifecycle — from application to activation and beyond. This role owns onboarding, underwriting, identity and business verification, account provisioning, activation, servicing, and growth. You will define the vision, set the strategy, and deliver a world-class merchant experience that is frictionless yet compliant.

You’ll manage a team of product managers and collaborate with Engineering, Risk/Compliance, Operations, Customer Success, and Sales to ensure merchants (enterprise, SME, MSME) go live fast and stay engaged.

 

Key Responsibilities

  • Define and execute the vision and strategy for merchant onboarding, activation, and early-life servicing.
  • Design and optimize onboarding flows (apps/web), document submission, compliance and risk checks, and underwriting.
  • Deliver developer-first tools: APIs, SDKs, webhooks, dashboards, and integration solutions.
  • Build ecosystem products to drive merchant acquisition, activation, and retention.
  • Oversee fulfillment and service delivery, including account provisioning, payment methods, payouts, and POS devices.
  • Establish merchant feedback loops and integrate insights into product roadmaps.
  • Analyze onboarding funnels, identify friction points, and implement improvements.
  • Champion data-driven decision-making through analytics and A/B testing.
  • Lead, mentor, and scale a team of product managers.
  • Monitor industry trends and competitive offerings to future-proof the merchant experience.

 

What We’re Looking For

Experience & Skills

  • 7–10 years in Product Management, ideally in FinTech, Merchant Acquiring, or Payments.
  • Strong understanding of merchant onboarding, identity and business verification, underwriting, and compliance.
  • Proven success in self-serve automation and enterprise-grade integrations.
  • Technical fluency with APIs, orchestration systems, and internal tools.
  • Analytical skills with experience in SQL/Python/R for funnel optimization.
  • Leadership experience in building and mentoring product teams.
  • Bonus: Global payments, POS hardware lifecycle, AI/ML risk scoring.

 

Behavioral Competencies

  • Strategic visioning and roadmap planning.
  • Strong cross-functional communication and collaboration.
  • Decision-making under regulatory and operational constraints.

 

Success Metrics

  • Improve merchant activation and satisfaction.
  • Drive measurable impact on revenue, acquisition, and retention.
  • Double MPU (Merchant Productivity Units) through optimized onboarding and servicing.

About Us

Maya is the all-in-one money platform that is bringing Filipinos bolder ways to master their money. It is powered by a unique integrated financial services ecosystem that addresses the ever-evolving needs of today’s generation of money makers through cutting edge technology. 

We lead millions of Filipinos — consumers, businesses, communities, and government agencies alike — into a version of the current digital economy that’s more inclusive, transparent, and empowering than ever. 

We are powered by the country's only end-to-end digital payments company Maya Philippines, Inc. and Maya Bank, Inc. for digital banking services. 

Maya Bank, Inc. and Maya Philippines, Inc. are regulated by the Bangko Sentral ng Pilipinas. https://www.bsp.gov.ph/

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