Senior Consumer Lifecycle Management Specialist

Overview:

As a Senior Consumer Lifecycle Management Specialist at Maya, you’ll be part of a dynamic team that moves at lightning speed to deliver and drive sustainable adoption of innovative bundles of solutions to our customers. You'll work closely with cross-functional teams to ideate, develop, and execute world-class marketing strategies tailored to specific consumer segments and the dynamic needs of the times.

What you will do:

• Drive and work with internal cross-functional teams to identify key market insights, trends, and opportunities for growth to develop strategic marketing plans.
• Analyze customer needs, behaviors, and pain points to uncover valuable insights that inform marketing strategies.
• Consistently analyze shifting consumer trends to understand the right product-market fit for each of our consumer segments and be able to define the path to profitability for each segment.
• Be the primary POC for setting up the communication strategy of each product that comes under your purview.
• Provide insights and inputs that are crucial in enhancing the customer journey, user experience, and process improvements.
• Measure and evaluate marketing effectiveness through data analytics and tools.
• Manage budgets, ensuring optimal allocation of GTM resources and alignment with strategic priorities of your respective segments.

What we are looking for:

• Bachelor's degree in Marketing, Brand, Growth, Business Administration, or related fields.
• At least 2-3 years of experience in marketing, with a focus on segment marketing, product marketing, or brand management
• Strong analytical and research skills, with the ability to synthesize complex data using advanced tools into actionable insights and decisions.
• Proven experience in developing and executing successful integrated marketing initiatives and campaigns that drive customer acquisition, engagement, and retention.
• Excellent communication, collaboration, stakeholder management, and project management skills, with the ability to manage multiple initiatives simultaneously.